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âÀžMeasuring Management and The Moment of TruthâÀœ, 2006 By: Kristina Horbec (Croatia) and Veronica Boxberg Karlsson (Sweden)
âÀžMeasuring Management and The Moment of TruthâÀœ- is the first book about mystery shopping written for clients, students, media and general public. It covers all topics related to mystery shopping, from showing the need for it in the modern business environment to detailed explanation how it works and how it can best be developed and best used.
Here is the website where you can purchase this book or find more information about it: www.measuringmanagement.com
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