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literature we recommend



 

   âÀžMeasuring Management and The Moment of TruthâÀœ, 2006
By:
Kristina Horbec (Croatia) and Veronica Boxberg Karlsson (Sweden)

âÀžMeasuring Management and The Moment of TruthâÀœ- is the first book about mystery shopping written for clients, students, media and general public. It covers all topics related to mystery shopping, from showing the need for it in the modern business environment to detailed explanation how it works and how it can best be developed and best used.

Here is the website where you can purchase this book or find more information about it: www.measuringmanagement.com 

 




The Mystery Shopper's Manual
By: Cathy Stucker

How to be a good mystery shopper? Find out in Cathy Stucker's book.


This book can be purchased on Amazon.com




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