|
To improve the value, reputation and stimulate the use of mystery shopping services, it is important that information about mystery shopping services is accurately communicated to both the business community and the public at large, while complying with applicable government laws, regulations and ordinances.
Currently Association unites 225 member organizations worldwide.
More information on: http://www.mspa-eu.org For additional information you can approach MSPA representative for Europe Nikky Alkemade: europe@mysteryshop.org
"As retailing develops in Eastern Europe countries the need for accurate measurement of performance becomes greater. It is only by the use of mystery shopping research that companies can truly know what their own customers are experiencing. We are pleased to be able to share our experience and knowledge with mystery shopping agencies from those countries. "
Patricia Bas President of MSPA Europe
|